Startup brand, &LA, was looking for a way to enhance her brand experience while connecting with audiences for her first product release.

We developed a short promo film about a group of women exploring the idea of beauty and what it means to them. In addition, we created a product video to help supplement the film. The content was rolled out via social media.

The videos created viewer engagement via instagram, generating buzz around the release. New viewers were attracted resulting in the product selling out within hours of release.