Chris Sheng of Growth Team set out to create a new startup, LeadrPro. He wanted to find an organic way to tell the story of creating a startup from scratch, providing the viewer an inside look at the process and personal stories of the journey.

Our team developed a Docu-Series format following the journey of the start-up. In addition, we created supplemental content to support the Docu-Series. This content included an "AMA" Series as well as a "What's In My Bag" Series that helped share the personalities of key team members. In addition, we developed some product videos and testimonials to help round out the brand and company culture. Videos we're distributed on YouTube, and social media channels.

The LeadrPro Youtube Channel grew from a few hundred to over a thousand subscribers and averaging over 15k views per video contributing to overall community growth and awareness ahead of the product launch.